🇵🇰 Top Online Stores in Pakistan by Revenue (2024–25)
| Rank | Store | Category | Estimated Annual Revenue |
|---|---|---|---|
| 1 | sapphireonline.pk | Fashion | US $101.8 M |
| 2 | khaadi.com | Fashion | US $74.8 M |
| 3 | nishatlinen.com | Fashion | US $74.7 M |
| 4 | limelight.pk | Fashion | Not publicly disclosed |
| 5 | alkaramstudio.com | Fashion | Not publicly disclosed |
| 6 | daraz.pk | Marketplace | US $750 M |
| 7 | telemart.pk | Electronics | ~US $7–25 M (~PKR 2.1–7.0 billion) |
| 8 | priceoye.pk | Price Comparison | Not publicly disclosed |
| 9 | shophive.com | Electronics | Not publicly disclosed |
| 10 | goto.com.pk | General Retail | Not publicly disclosed |
| 11 | arinso.pk | Curated Retail | PKR 5 Crore (~US $179 K in last 6 months) |
📊 Market Snapshot
Pakistan’s total e‑commerce market (2024): ~US $5–7.7 billion paymentscmi.com+1en.ce.cn+1
Daraz GMV (2024): ~US $984.7 M acquisition-international.com+13ecommercedb.com+13owler.com+13
Daraz revenue FY23: US $125.5 M; FY25 est. ~US $750 M
📝 Summary
“While fashion giants like Sapphire, Khaadi & Nishat Linen each generate around US $75–102 million annually, Daraz towers above with approximately US $750 million. Electronics leader Telemart pulls in an estimated US $7–25 million. Rising curated‑retail entrant Arinso.pk achieved PKR 5 Crore (~US $180 K) in just six months—proof of focused niche growth.”
✅ Suggested Blog Structure
Intro: Pakistan’s e‑commerce boom—market size & growth.
Section 1: Top 3 fashion sites with revenue numbers.
Section 2: Marketplaces & electronics leaders—Daraz, Telemart.
Section 3: Emerging curated store—Arinso.pk’s first‑half impact.
Section 4: Runners‑up and category overview.
Conclusion: What this means for consumers and new entrepreneurs.